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Exposure to Private Channels’ Infotainment Programs and Viewers’ Perceptions: Exploring Uses and Gratification Model (Chapter 3)

Chapter 3 Theoretical Framework At present, the mass media is playing a vital role in fulfilling needs of the people by providing diverse range of contents. In current political and economic system purpose of media is to organize ever expanding civilizations and to fulfillexpected desires and interests of individuals in pursuit of their profit maximization (Severing & Tankard, 1992). In ... Read More »

Exposure to Private Channels’ Infotainment Programs and Viewers’ Perceptions: Exploring Uses and Gratification Model (Chapter 2)

Chapter 2 Literature Review John Hartley (1996) presents a compelling argument that television provides a mechanism for communicating across class, gender, ethnic, national, and other boundaries and allows the audience to become citizens of symbolic communities with a politics produced and sustained in the interstices of drama serials, nature documentaries and current affairs, or in the relationships between certain stars, ... Read More »

Exposure to Private Channels’ Infotainment Programs and Viewers’ Perceptions: Exploring Uses and Gratification Model (Chapter 1)

Chapter 1 Introduction Background The idea that the invention of television marked a change in the social order has become a part of the accepted facts of our time (Price, 1998). The history of television is associated with the history of related technological inventions. Television has witnessed changes in news and entertainment presentation styles due many factors but mainly due ... Read More »

Exposure to Private Channels’ Infotainment Programs and Viewers’ Perceptions: Exploring Uses and Gratification Model

This study is designed to explore watching habits of private channels’ infotainment programs and viewers’ perceptions in visionof Uses and Gratification model. Infotainment programs Khabarnak (Geo News), Darling (Express News) and Hasbehall (Dunya News) are selected for study. Data is collected through a questionnaire from three cities of Pakistan i.e. Sargodha, Gujrat and Islamabad. Using convenience sampling technique 312 respondents ... Read More »