Chapter 1

Exposure to Private Channels’ Infotainment Programs and Viewers’ Perceptions: Exploring Uses and Gratification Model (Chapter 1)

Chapter 1 Introduction Background The idea that the invention of television marked a change in the social order has become a part of the accepted facts of our time (Price, 1998). The history of television is associated with the history of related technological inventions. Television has witnessed changes in news and entertainment presentation styles due many factors but mainly due ... Read More »